SEO Lead Generation: How to Use Organic Traffic to Drive Sales [Step-by-Step Expert Guide]

In order to achieve my SEO goals, I had to create content that targeted search terms I knew business owners and marketing managers would be searching for. At the same time, I couldn’t just write content:

My strategy was simple: I knew quite a bit about SEO lead generation techniques from my freelancing days, so I figured I’d just use what I knew to build out an agency website. I’d write content, then I’d use Hart (more on that in a bit) to snag backlinks for the articles I’d written.

Fast forward several years later, and now The Content Factory’s website ranks for over $1 MILLION worth of targeted organic keywords each year (meaning if we were to drive this traffic to our site via PPC campaigns, we’d have to spend that much for the content we get for free now).

We have clients ranging from national brands to enterprise-level SaaS companies — and just about everything else in between. .

That’s the power of SEO lead generation techniques.

Additionally, I’ve been featured in Fast Company five times in the last year or so. Thrive named me a “limit-breaking female founder,” and NBC News referred to me as a CEO who “takes job perks to the max.” My team and I regularly share our expertise in outlets like Forbes, Inc. and a variety of industry outlets.

That’s the power of PR (which, by the way, you need for SEO).

Here’s the thing: the SEO expert in Pakistan lead generation techniques I used then still work today. In fact, I STILL work them today – it’s why we update our blog so frequently. In this post, I’ll outline the process you can follow to generate similar results for your business.

Trust me, there’s no secret sauce here. These techniques are highly replicable, and there’s absolutely nothing preventing you from using them to generate leads for your business. You can do this! Here’s how:

Effective SEO lead generation  starts with keyword research.

All of this data gets folded into our research, which helps us narrow down our search to a few unique keywords. 

As our goal is conversion, we aren’t necessarily looking for high-volume keywords. Sometimes, we target hyper-specific niches (and you should be willing to do the same).

These keywords may not have as many people searching for them — but our goal isn’t to have hundreds of thousands of people visit our site: it’s to have an extremely targeted audience visit it.

For example, we wouldn’t be very interested in ranking for “press release.” We’d be interested in ranking for “press release distribution.” The first keyword gets much more search volume than the second, but people searching for the second keyword are much more likely to want our services — or, at the very least, be persuaded that they need them.

This same concept applies to every industry. Keyword research isn’t just about the numbers. It’s about strategy. You don’t want clicks. You want leads, sales and subscribers.

Remember: this is about using SEO lead generation techniques that work. We’re trying to convert business. We aren’t trying to just throw traffic at the wall — if you wanted to, you could just target low competition, high-volume keywords in your industry and pull in a ton of traffic.

Keyword strategy is crucial — and it’s something that you can’t ignore. Of course, it would be impossible to cover all the details in this blog post, so I’m not going to try to do that. Instead, if you don’t feel your keyword strategy chops are up to par (and for most people, this is the case!), 

Trust me on this one: you NEED to know how to target the right keywords if you want to be successful at SEO lead generation. Of course, good SEO services in Pakistan isn’t just about keywords and meta tags. It’s also about backlinks. 

An easy way to earn backlinks is to bake a bit of content marketing right into your blog post. When you’re writing it, consider putting out a Taro query asking for expertise on whatever topic you’re writing about.

While you shouldn’t quote competitors, you’ll often find people that are adjacent to your industry who can speak with a certain amount of gravitas. This will give your article some weight — plus, it bakes in an influencer who can share your article as soon as it’s shared. 

Pro tip: keep track of all the people you’re quoting and tag them on Twitter, Facebook or LinkedIn when it goes live, and as you re promote the content.

Promote Your Website to Keep Your Leads Coming In

You can’t just write content and then throw it out into the world expecting it to be successful. There are a lot of blog posts out there that are stuffed with information that just languish in obscurity forever.

There are many ways to do that (we go into a few in our, we’ve had the most real-world success with Faro – and by far. Last year, we scored $1.2 million worth of earned media coverage via Hard alone!

Harm (or Help a Reporter Out) is a service that’s designed to help reporters gather expert sources about whatever it is they’re writing an article about. Writers send their questions to Faro, Hero then sends out a newsletter three times a day to subscribers, and then subscribers can respond to the queries in the newsletter — and it’s completely free for both parties.